Social Media Manager

Role overview

This position is focused on building and strengthening the organization’s presence across major social platforms. The selected professional will plan and deliver content-led campaigns that improve visibility, encourage engagement, and help grow the audience over time.

Key responsibilities

• Design and implement social media plans that support brand recognition, community engagement, and follower growth.
• Develop, edit, organize, and publish compelling content suited to different channels such as Instagram, Facebook, LinkedIn, X, and TikTok.
• Keep track of platform trends, audience activity, and competitor moves to improve content strategy and results.
• Work closely with the marketing, design, and content teams to maintain a consistent brand voice and support campaign objectives.
• Run social media calendars, coordinate campaign schedules, and monitor important performance metrics.
• Interact with followers, answer questions, and help foster a positive and active online community.
• Compile monthly performance summaries and turn analytics into practical recommendations.

Requirements

• A bachelor’s degree in Marketing, Communications, or a similar discipline.
• Prior experience in social media management or digital marketing.
• Good understanding of social platforms, audience analytics, and content patterns.
• Strong ability to write clearly, tell stories effectively, and communicate well.
• Hands-on familiarity with social media management tools such as Hootsuite, Buffer, or Meta Business Suite.
• A creative eye, strong attention to detail, and a sense of visual presentation.

Benefits

• Competitive pay with performance-linked incentives.
• Supportive, creative, and collaborative workplace culture.
• Opportunities for professional development and digital marketing training.
• Flexible or hybrid working arrangements.

Additional information

This is a full-time onsite role based in New York, United States.