Social Media & Content Creator

Role overview

This position is based at Banana Island Resort Doha by Anantara in Doha, Qatar. The role sits within Minor Hotels, an international hospitality group with more than 530 properties across over 50 countries in Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, and South America, operating under brands such as Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow, and TIVOLI.

The Social Media Assistant / Content Creator is expected to manage the property’s social media presence smoothly and professionally. The role calls for strong ethical standards, as well as a commitment to protecting the hotel’s reputation, supporting business goals, and maintaining confidence in the brand’s products and services.

Core responsibilities

• Plan and produce social-first content that is engaging, relevant, and tailored to the hotel’s channels, while coordinating with photographers, videographers, and creative partners.
• Build and maintain a social media approach that supports the property’s broader business objectives and reflects the brand identity consistently.
• Write, edit, and publish content across social platforms, keep audiences engaged, and manage a steady daily volume of posts.
• Develop and run the social media content calendar for hotel and F&B accounts, aligned with key messages, offers, and marketing plans.
• Respond to followers and handle queries promptly and professionally.
• Keep current with evolving social media best practices, tools, and trends.
• Review performance and recommend changes to improve results and strengthen strategy.
• Identify and pursue promotional opportunities such as influencer partnerships, marketing collaborations, and brand activations.
• Contribute ideas for campaigns and activations that improve engagement and support revenue growth.
• Ensure every piece of content and every social strategy remains aligned with brand guidelines.
• Plan both short- and long-term campaign objectives, define KPIs, and track delivery against them.
• Work with operational teams to communicate and manage F&B, Rooms, and Spa packages and promotional offers.
• Carry out social media audits and propose practical improvements to the hotel’s channels.
• Report social media results and insights clearly to hotel management.

Requirements

• Hands-on experience creating and planning social media content, especially for hospitality or lifestyle brands.
• Ability to collaborate with creative professionals such as photographers, videographers, and designers to develop compelling content.
• Skill in shaping a social media strategy that aligns with business priorities and brand standards.
• Strong copywriting and editing abilities for posts, campaign content, and platform-specific messaging.
• Capability to manage frequent posting schedules and respond to audiences in a timely way.
• Awareness of current social media trends, platform changes, and proven engagement practices.
• Analytical mindset to assess performance, conduct audits, and suggest improvements based on results.
• Comfort working across departments to promote hotel offers and packages.
• Ability to plan campaigns, set measurable KPIs, and monitor progress effectively.
• Understanding of promotional partnerships, influencer activity, and brand activations.
• High ethical standards and a professional approach to brand representation.

Additional information

This job posting does not specify salary, stipend, vacancy count, experience range, education requirement, or application deadline. No additional perks or eligibility criteria were provided in the source content.

Location

Doha, Qatar

Worksite: On-site role at Banana Island Resort Doha by Anantara.