Social Content Creator

About Ogilvy

Ogilvy, which sits within WPP, has spent 75 years helping brands make an impact through memorable, culture-shaping, and commercially effective ideas. The agency’s approach, Borderless Creativity, brings together advertising, PR, relationship design, consulting, and health expertise across a global network of more than 120 offices in close to 90 countries. Ogilvy is currently recognised by WARC as the world’s leading agency network for both creative excellence and effectiveness. Ogilvy is part of WPP.

About WPP

WPP is a growth partner for major brands around the world. It combines media intelligence, data capability, creative services, production, enterprise solutions, and strategic advice, all supported by strong talent and the WPP Open marketing platform, to help clients adapt and grow.

Role Overview

Join a team culture built on collaboration, imagination, and energy. This opportunity is for an experienced Social Content Creator with more than 2 years of agency, client-side, or independent creator experience. The position sits within Social@Ogilvy and suits someone who is genuinely passionate about social media, understands what is trending, knows why trends matter, and can help brands show up in a credible and engaging way.

You will work closely with social strategists, content creators, and community managers to support organic social activity, always-on programs, creator collaborations, and integrated campaigns. The role is hands-on and combines creative thinking with fast, practical content production.

What the Role Involves

As a Social Content Creator, you will develop and deliver both planned and reactive content for existing clients and new business opportunities. You will contribute to agile lo-fi production, content capture on shoot days, and idea development that helps bring strategy and creative concepts to life.

• Create platform-specific, brand-aligned content ideas that support campaign and business goals.
• Track social platforms in real time, spot trending audio, cultural moments, and viral formats, and turn them into quick creative concepts.
• Produce content from start to finish, including scripting, shooting, directing, and editing lo-fi social assets, with a strong focus on TikTok, Reels, and YouTube Shorts.
• Build static and motion graphics using Adobe Creative Suite to support always-on and organic social activity.
• Capture live content at brand events, launches, and experiential activations while working alongside talent, ambassadors, and audiences on site.
• Work with strategists to shape creator briefs that enable external influencers to produce authentic, high-performing content.
• Use WPP Open, Ogilvy’s proprietary AI platform, to improve efficiency, reduce repetitive tasks, and test scalable and personalised production approaches.

What You Bring

You should have a strong working knowledge of creator tools used across major social platforms, especially Instagram and TikTok, and understand how to tailor content so it performs well in different environments. You will need to stay across platform changes, algorithm updates, and emerging trends.

The role also calls for someone who is comfortable contributing ideas in client meetings and workshops, enjoys experimenting with repeatable and episodic content formats, and has a track record as a successful content creator or influencer. A strong portfolio or active social presence that demonstrates your ability is important.

You should also bring strong writing and speaking skills, the confidence to work independently when needed, and the mindset of a collaborative team member who takes ownership and shows initiative while learning to coordinate and lead work effectively.

Benefits and Perks

• Opportunity to grow within a global agency network with career pathways across multiple markets.
• Gender-neutral parental leave with 16 weeks of paid leave for parents and caregivers.
• Access to WPP Open, the company’s AI platform, to support innovation and productivity.
• Sydney-based staff can work from the new Barangaroo campus.
• Melbourne-based staff can access the upgraded office with premium end-of-trip facilities and views of the Royal Botanic Gardens.
• An inclusive workplace supported by programs such as Inclusivity & Impact Council, SheCD, WPP Unite, and the Reconciliation Action Plan.
• Personal development planning and manager support for career progression.
• Use of Culture Amp for career conversations and progress tracking.
• Extra leave benefits including a birthday day off, Summer Fridays, and loyalty leave of one additional day per year of service.
• Discounted access to health and fitness providers, plus yoga, meditation, and wellbeing programs.
• Confidential counselling support through Telus EAP.
• Employee reward programs recognising contribution and loyalty.
• Referral bonus for successful talent referrals.
• Discounts and vouchers through perkSPACE.

Inclusion and Accessibility

Ogilvy is committed to an equitable and inclusive workplace and encourages applications from Aboriginal and Torres Strait Islander peoples, Māori candidates, people with disabilities, culturally and linguistically diverse communities, all age groups, all genders, all sexual orientations, all gender identities and expressions, all nationalities, and all family structures.

If you need accessibility support during recruitment, you can request adjustments directly through the employer contact details provided in the source listing.

Additional Information

This role is based in Sydney, New South Wales, Australia and is a full-time onsite position. The listing does not specify a salary, vacancy count, start date, or application deadline. It also notes that the employer has a separate Melbourne office with listed benefits, though the primary location for this role is Sydney.

Equal Opportunity Statement

Ogilvy maintains an equal opportunity hiring approach and considers applicants without discrimination. The company aims to create a respectful environment where people feel they belong, can progress, and can bring their full selves to work.