Senior Growth Manager

Role Overview

The Senior Growth Manager role at Aditya Birla Capital is centered on accelerating user and revenue expansion across the full customer journey. The position focuses on improving acquisition, activation, engagement, retention, and monetization by using data-backed growth strategies and cross-functional execution.

Key Responsibilities

• Lead initiatives that increase both user adoption and revenue performance.
• Take ownership of growth outcomes across the complete funnel, including acquisition, activation, engagement, retention, and monetization.
• Support the scaling of card issuance, activation, and uptake of additional products through focused growth programs.
• Build segmentation and propensity models to pinpoint high-value customer groups.
• Plan and run A/B experiments to improve conversion across onboarding, KYC, and transaction flows.
• Convert analytical findings into practical growth actions and business improvements.
• Design and automate lifecycle journeys spanning onboarding, activation, retention, and reactivation.
• Strengthen retention using behavioral segmentation and individualized engagement paths.
• Work closely with product, engineering, and design teams to improve payment experiences and user journeys.
• Detect friction points and help improve onboarding, payment workflows, KYC experience, and rewards mechanisms.
• Create and scale personalized campaigns through CRM platforms.
• Develop and refine reward and offer systems to drive more frequent transactions and stronger user engagement.
• Improve performance across push, SMS, email, and in-app communication channels using analytics and measurement.
• Increase campaign effectiveness and ROI through ongoing tracking and optimization.
• Build dashboards and reporting structures for tracking important growth metrics.
• Share regular performance updates, trend analysis, and opportunity assessments with leadership.

Additional Information

This is a full-time onsite position based in Maharashtra, India. No stipend or salary details were provided in the source.