Senior Copywriter

About the company

Grapes is a leading integrated communications agency in India, focused on shaping digital strategy and marketing across paid, earned, and owned channels. The team works to create meaningful brand and business outcomes by combining strategic thinking with creative execution.

The company offers end-to-end support in digital and communication solutions, with an emphasis on setting clear KPIs, defining objectives, and delivering inventive campaigns that use strategy, process, and current trends to turn brands into customer advocates.

Backed by strong technical expertise and deep experience in digital marketing, Grapes provides communication guidance tailored to each brand’s needs. The organization is driven to surpass expectations at every stage and has a team of more than 200 professionals committed to excellence, agility, and innovation.

Role overview

In this senior creative copywriting role, you will help define the voice, tone, and messaging for client brands. You will take ownership of high-quality copy development while collaborating with internal teams and clients to deliver work that is strategically aligned and creatively strong.

Key responsibilities

• Develop persuasive, engaging copy for multiple formats such as digital, social, print, and other brand touchpoints.
• Partner with cross-functional teams to generate, shape, and execute campaign ideas that support client objectives and brand identity.
• Review and refine content to ensure accuracy, consistency, and a consistently high standard of quality.
• Support and mentor junior writers by sharing feedback and helping build a positive, collaborative creative culture.
• Protect and strengthen brand voice across all communication channels in line with strategic goals.
• Track industry developments, competitor activity, and new technologies to keep messaging current and effective.
• Engage with clients to understand requirements, present concepts, and revise copy based on feedback.

Requirements

• A bachelor’s degree in communications, English, journalism, marketing, or a closely related subject.
• 2 to 5 years of experience in copywriting or content creation, ideally in an agency environment.
• A strong portfolio of published work that demonstrates versatility and originality.
• Excellent writing and editing ability, with strong attention to detail.
• The ability to create compelling stories and memorable messaging.
• Strong conceptual thinking and a track record of generating fresh ideas.
• Comfort managing multiple assignments and working to tight deadlines.
• Strong communication and presentation skills.
• Experience leading or mentoring writers or creative team members.

Additional information

This position is based in Gurugram, Haryana, India and follows a full-time, on-site work setup.