Senior Content Marketing Executive

About the Role

The Palawan @ Sentosa is Shangri-La Group’s first independent leisure and entertainment destination, located on Palawan Beach in Sentosa. It extends the brand’s hospitality expertise beyond hotels into a lively coastal venue that combines food, family experiences, and entertainment.

Positioned as a vibrant beachside attraction with several first-in-Singapore offerings, the destination features activities such as electric go-karting, beach mini golf, and both family-oriented and adults-only beach club experiences. The team is focused on creating memorable guest moments and delivering engaging experiences across the precinct.

What You’ll Do

• Assist the Marketing Manager at The Palawan @ Sentosa with daily marketing work and campaign delivery.
• Build and execute content plans that support wider marketing goals and key campaigns.
• Organize content calendars and make sure campaigns roll out smoothly and on schedule across channels.
• Conceptualize, create, and improve photo and video assets for digital and offline platforms.
• Write strong, audience-focused copy for social media, paid ads, websites, and EDMs.
• Generate fresh content ideas and explore new formats to boost engagement and reach.
• Manage social media operations day to day, maintaining a consistent voice, quality, and fast response.
• Track content and campaign performance, then turn findings into practical optimization ideas.
• Observe audience trends, behaviors, and opportunities to strengthen content impact.
• Work with internal teams and external partners on integrated and co-branded content initiatives.
• Support influencer and KOL partnerships so they stay aligned with brand and campaign goals.
• Capture and tell stories from on-ground events, activations, and live moments.
• Keep all content aligned with brand guidelines and high quality standards.
• Coordinate across functions so content supports broader business objectives and marketing priorities.

What We’re Looking For

• 3 to 5 years of experience in content marketing, ideally in lifestyle, hospitality, entertainment, or a similar field.
• Strong copywriting and storytelling ability with the flexibility to adapt content for different channels and audiences.
• Hands-on skill in photography, videography, and editing software such as Adobe Creative Suite, CapCut, Canva, or similar tools.
• Good knowledge of digital platforms, current content trends, and performance analytics.
• A proactive and adaptable approach, with the ability to handle multiple priorities in a fast-moving environment.
• Comfort working independently as well as in collaboration with cross-functional teams.
• Willingness to work weekends, peak campaign periods, or events when needed.

Additional Information

This role is based in Singapore and is a full-time onsite position.

The job requires regular collaboration with marketing, internal stakeholders, and external partners, and may involve live content capture during activations and events.