Marketing Executive

About the Brand

Anfasic is a premium Emirati fragrance house within Mohamed Hilal Group. The brand is known for pairing the depth of Arabian perfumery traditions with a modern luxury sensibility. Its portfolio includes perfumes, fragrance oils, bakhoor, ouds, and lifestyle items that reflect heritage while appealing to contemporary tastes.

Role Summary

The Marketing Executive will play a key role in growing Anfasic's presence across retail, digital, and experiential channels. This position involves planning and delivering marketing activity, supporting product introductions, coordinating brand experiences, and helping strengthen customer engagement while protecting the brand's upscale image.

Key Responsibilities

• Deliver coordinated marketing campaigns across digital channels, retail, public relations, and events.
• Support the planning and execution of seasonal promotions, new product introductions, and campaign-driven activities.
• Maintain social media content plans and work with creative teams to develop compelling brand content.
• Review social media results, audience interaction, and overall campaign performance.
• Work closely with retail teams to keep brand presentation consistent across all stores and customer touchpoints.
• Assist with influencer collaborations, media partnerships, and public relations efforts.
• Help plan and run brand events, in-store activations, VIP moments, and fragrance workshops.
• Carry out market and competitor research to spot trends, opportunities, and audience preferences.
• Monitor marketing KPIs and compile performance reports with clear recommendations.
• Coordinate with agencies, photographers, designers, and production suppliers as needed.
• Ensure every marketing asset follows Anfasic's brand standards and luxury positioning.
• Support CRM and retention initiatives aimed at building long-term customer loyalty.

Requirements

• A bachelor's degree in Marketing, Business Administration, Communications, or a similar discipline is required.
• 2 to 4 years of experience in marketing, ideally within luxury retail, beauty, fragrance, fashion, or FMCG.
• Solid knowledge of digital marketing and major social media platforms.
• Prior involvement in events, activations, and influencer-led campaigns is preferred.
• Strong written and verbal communication abilities, along with stakeholder management skills.
• A creative, detail-oriented approach to work.
• Comfortable using Microsoft Office and marketing analytics tools.
• Arabic language ability will be considered an advantage.

Competencies

• Genuine interest in luxury brands, fragrances, and premium customer experiences.
• Well-developed planning, coordination, and project management skills.
• Creative problem-solving and original thinking.
• Ability to perform effectively in a fast-moving environment and manage several priorities at once.
• Strong interpersonal skills and a collaborative working style.

What We Offer

• The chance to work with one of the UAE's prominent luxury fragrance brands.
• A dynamic and innovative workplace.
• Opportunities for career development within Mohamed Hilal Group.
• Hands-on exposure to luxury retail, branding, and experiential marketing projects.