Business Director - Retail Analytics & Data

Role overview

This senior leadership position is accountable for the full lifecycle of client stewardship within the Publicis Groupe network. It calls for a strong grasp of how a contemporary holding company functions across multiple agencies, verticals, and specialist disciplines, while maintaining smooth, unified delivery for clients.

The role is also responsible for establishing and scaling the Customer Analytics & Insights capability. It is a change-oriented, entrepreneurial mandate focused on building a data-led culture, putting governance and operating processes in place, and coordinating analytics work across different business units.

Core responsibilities

The Business Director will shape and support the deployment of modern data platforms and tools, strengthen data governance, and build advanced analytics solutions. The work includes generating insights around customer segmentation, forecasting, churn prediction, campaign effectiveness, inventory optimization, and customer lifetime value, with support spanning Retail, Marketing, Loyalty, Customer Engagement, and Digital functions.

A major part of the role involves turning complex data into clear, persuasive narratives for senior executives. The position also serves as a key connector for executive stakeholders, internal cross-functional teams, and external vendors.

In addition, the role includes leadership responsibilities such as hiring and developing analytics talent, guiding team growth, and encouraging a culture of innovation and ongoing improvement.

Qualifications

Candidates should bring deep experience in analytics, loyalty, big data, and AI, along with strong capability in technical tools and platforms such as SQL, Python, R, BI tools, and Dataiku. Excellent communication skills and the ability to tell compelling stories through data are also essential.

Additional information

This position is based in Abu Dhabi and is offered as a 12-month contract.

Arabic language ability is mandatory.

Reference: R-3973P-4518