Area Sales Executive

Role Overview

This position sits within the Sales function and is focused on managing key accounts, particularly national chains, institutional and out-of-home channels, and emerging channel opportunities. The role calls for someone who can combine strategic planning with hands-on execution to grow sales, improve profitability, and strengthen customer relationships.

Educational Qualification

An MBA or postgraduate degree is required for this role.

Experience

The expected experience range is 2 to 6 years.

Desired Functional Exposure

Prior experience in institutional, out-of-home, or emerging channel sales is preferred.

Key Responsibilities

• Build annual, quarterly, and monthly growth and operating plans for national chains.
• Set monthly objectives and prepare annual business plans for key accounts.
• Monitor performance regularly and review results against targets.
• Provide support and corrective action to keep deliverables on track.
• Work closely with the Institutional / OOH head and regional teams to align plans and execution.
• Support channel expansion and extraction planning for the year.
• Close TOT agreements, negotiate pricing, ensure SKU and brand readiness, and build a pipeline for future business.
• Prepare annual business plans with key customers and track progress against them.
• Identify new channel opportunities and growth segments within accounts, then execute engagement activities.
• Strengthen customer and stakeholder relationships.
• Plan and execute GTM activities for new launches, restages, and priority SKUs.
• Drive profitability through the sale of priority SKUs.
• Ensure ECOs across brands and maintain appropriate width and depth for each sub-channel.
• Design and implement strong visual identity, consumer promotions, and customer engagement activities.
• Roll out rewards and recognition initiatives for the channel.
• Track performance consistently and share feedback.
• Introduce sales support energizers on time to improve results.
• Plan and control TOT spending within budget.
• Maintain compliance with sales, commercial, and planning systems and processes.
• Ensure financial discipline and hygiene in all activities.
• Monitor and report competitor actions.
• Track and report new business and activation opportunities.
• Deliver monthly sales goals for core chains.
• Support business growth through intern management, new account activation, new product launches, and regional or seasonal opportunities.
• Ensure strong point-of-sale execution.
• Manage customers through TOT signing, adherence, and wiring.
• Drive brand objectives at account, sub-channel, and channel level.
• Execute new product GTM plans as scheduled.
• Lead customer and consumer promotion and engagement activities.
• Operate effectively in a matrix structure and align quarterly and monthly plans with the Institutional / OOH head.
• Coordinate with regional and national commercial, planning, and HR support teams to maintain functional hygiene.

Additional Information

This is a full-time, onsite role based in the Mumbai Metropolitan Region.

No stipend or salary details were provided in the source information.