Account Executive

Role overview

Gocertify is looking for an Account Executive to support its US market growth. Reporting to the US Sales Lead, this is a full-time, UK-based remote position with monthly meetups in London. The role is designed for someone who can confidently convert qualified opportunities into signed customers, while also contributing to their own pipeline creation.

The business is a small, profitable UK technology company that helps brands run more precise reward campaigns by verifying audiences such as students, key workers and seniors. This allows companies to move away from broad discounting, safeguard brand value and deliver the right incentives to the right customers. The company works with more than 500 brands, serves over 2 million shoppers annually, and has driven more than £125 million in retail sales since being bootstrapped and profitable from 2020.

The team is around 20 people, fully remote, and comes together in London each month. The culture values strong execution, practical solutions and thoughtful work that creates value for brands, shoppers and internal teams.

Why this position exists

As the company continues to grow, it needs more dedicated closing capacity. The goal of this hire is to help move qualified demand through the funnel faster, improve conversion, and prevent promising opportunities from stalling because too much responsibility sits with one person.

In this role, you will work closely with the US Sales Lead to take opportunities from discovery through demo, commercial conversations and close. You will also help generate some of your own pipeline, while feeding back useful insights on what is converting and what is not.

Scope of the role

This is a full-cycle sales position with an initial focus on the US market, although expansion into other markets may follow. The main responsibility is new business execution: running effective discovery, managing multiple stakeholders, advancing deals with discipline and closing revenue consistently.

You will partner with Sales, SDR, Marketing and Client Success to keep the handoff to post-sale teams smooth and accurate. The role is well suited to someone who enjoys winning new business, working closely with the details and helping the business convert more of the demand it already has.

Key responsibilities

• Take ownership of opportunities from qualified lead to closed deal.
• Run discovery conversations that uncover prospect objectives, challenges and commercial fit.
• Deliver tailored product demonstrations for marketing, ecommerce, CRM, loyalty and partnerships stakeholders.
• Manage multi-stakeholder sales processes across retail, ecommerce, marketing and partnership teams.
• Handle commercial discussions and negotiate terms while keeping priority deals progressing on time.
• Build your own pipeline through outbound activity, follow-up and account research.
• Work with SDR colleagues to prioritise target accounts, refine messaging and advance warm opportunities.
• Identify the segments, brands and use cases most likely to convert.
• Develop relationships with retailers, partners and relevant industry contacts, including at events where useful.
• Use thoughtful follow-up and multi-threading to build momentum across accounts.
• Maintain detailed and accurate CRM records, including stage, notes, stakeholders, dates and next steps.
• Use data, internal tools, automation and AI-assisted workflows to prioritise opportunities and improve progress.
• Prepare forecast inputs that the US Sales Lead and leadership team can rely on.
• Create clear deal plans so opportunities move forward through action rather than guesswork.
• Stay close to activity levels, conversion rates, pipeline coverage and personal performance metrics.
• Share learning on buyer behaviour, objections, messaging and sales process improvements to strengthen the US go-to-market motion.
• Ensure closed-won customers are transitioned cleanly into Client Success.
• Capture the key customer context needed for onboarding, including goals, stakeholders, terms, success measures and risks.
• Set expectations clearly before handover and share customer feedback that can inform positioning, onboarding and product decisions.

Working style and environment

This role is fully remote within the UK, with monthly in-person meetings in London. Core working hours are usually 10am to 4pm UK time, and up to 3 days per week will require working US-market hours, typically 12:30pm to 8pm UK time.

You will collaborate closely with the US Sales Lead, SDR, Marketing and Client Success. The team uses a range of sales tools, including CRM systems, LinkedIn Sales Navigator, email automation tools, Slack, Google Meet and internal sales enablement platforms.

Requirements

The company is looking for someone with proven sales experience in a quota-carrying Account Executive role or a similar position. The right person should be comfortable selling strategically, handling complex sales cycles and keeping momentum across multiple stakeholders.

• Experience in a quota-carrying Account Executive or comparable sales role.
• Ability to sell consultatively rather than relying on a generic demo or fixed pitch.
• Experience handling sales cycles with multiple stakeholders and defined commercial next steps.
• Confidence discussing and negotiating commercial terms, including SaaS and performance-based models.
• Strong CRM discipline and pipeline hygiene.
• Interest in sales technology, data, automation and AI-assisted workflows.
• Strong ownership, responsiveness and follow-through.
• Comfort with building at least part of your own pipeline rather than relying only on inbound leads or SDR support.
• Ability to work effectively in a fast-moving, lightly structured startup environment.
• Availability to work US-market hours up to 3 days per week, typically 12:30pm to 8pm UK time.
• Bonus experience in retail, ecommerce, affiliate marketing, partnership-led business models or related technology.
• Bonus experience selling into the US market.

The company encourages applications even if candidates do not meet every requirement.

What success looks like

The ideal hire will not only close new business, but also help improve how the sales function operates. Success in this role means combining strategic selling, commercial confidence and strong execution with a curiosity for better ways of working.

The best fit will understand the priorities of marketing, ecommerce, CRM, loyalty and partnership teams, and will be able to shape a compelling commercial case around those needs. They should also bring structure, pace and ownership to their own pipeline while helping refine the broader sales motion through data, process and better use of tools.

Benefits

• Base salary of £50,000 to £55,000, with on-target earnings up to £105,000.
• Meaningful EMI share options in a profitable business.
• 25 days of annual leave plus UK bank holidays.
• Private health insurance through AVIVA, including optical and dental cashback, with the option to self-fund coverage for partners or dependants.
• Work-from-home budget.
• Flexible remote working in many countries around core UK hours of 10am to 4pm.
• Unlimited access to coworking spaces in more than 48 countries through Hubble.
• Access to Gocertify offers.

Additional information

Department: Sales / Revenue. Reports to: Sales Lead (US). Job title: Account Executive, US Market. The role is intended to support continued growth by improving the company’s ability to convert qualified demand into signed business.