User Experience Designer – WooCommerce

Role overview

This contract assignment is centered on auditing and improving two established skincare eCommerce stores running on WooCommerce. The websites serve customers in Germany and across Europe, and the main goal is to raise sales by lifting conversion rates and strengthening the shopping experience.

The work is not a complete visual redesign. Instead, the focus is on pinpointing and fixing the most important friction points around trust, credibility, site navigation, mobile performance, checkout, page speed, and calls to action. The selected professional should bring proven experience in WooCommerce conversion optimisation and user experience improvements, with a track record of producing measurable business results.

You will review the current stores, compare them with best-in-class eCommerce examples, and shape a practical plan that improves conversions while preserving the distinct identity of each brand.

Deliverables

• Carry out a thorough review of both WooCommerce sites, with emphasis on CRO and UX standards.
• Pinpoint and record the factors limiting trust, credibility, navigation quality, and conversion performance.
• Recommend practical changes to strengthen mobile responsiveness, streamline the checkout journey, and improve site speed.
• Propose updates to CTAs, product presentation, and the overall ease of use of the stores.
• Compare the existing websites with leading skincare eCommerce brands to identify useful benchmarks and ideas.
• Create a prioritised optimisation roadmap that explains the likely effect of each change on conversions.
• Share findings and recommendations in a clear, cooperative manner suitable for a long-term working relationship.

Requirements

• Strong hands-on experience with WooCommerce, conversion rate optimisation, and eCommerce UX work.
• A portfolio or case studies showing clear, measurable gains in conversion performance.
• Solid knowledge of eCommerce best practices, particularly within skincare or consumer products.
• Ability to use analytics, heatmaps, and behavioural insight tools to understand user actions.
• Skill in turning findings into practical recommendations that fit each brand’s identity.
• Strong written and verbal communication skills, plus a collaborative working style.
• Availability to support a single project, with the possibility of more work later.

About the company

Twine is a freelance marketplace that connects skilled freelancers, consultants, and contractors with businesses looking for creative and technology expertise. It works with both global enterprises and fast-growing startups to help them scale their teams around the world.

Its mission is to support creators and businesses in an AI-powered, freelance-led future.

Additional information

This is a contract opportunity based onsite in New Zealand.

The focus is on two existing WooCommerce websites rather than a full redesign.

The work may lead to ongoing opportunities after the initial project.