Sales Development Representative

About EA Technology

EA Technology is an established business that places a strong emphasis on a positive culture, fresh thinking, and continuous improvement. The company is guided by four core values: collaboration, creativity, integrity, and impact. Employee wellbeing is treated as a priority, and people are trusted with the autonomy to do their best work.

The organisation actively encourages individual creativity and recognises that every team member plays an important part in delivering business goals. That people-first approach has helped create a supportive internal environment and long-standing employee relationships.

Role overview

EA Technology is hiring a Sales Development Representative to join its Growth / Inside Sales team as the business continues to expand. This role is suited to someone who is commercially curious, proactive, and motivated by customer engagement and pipeline creation.

The SDR will serve as a key entry point into the company’s commercial function, with responsibility for generating qualified pipeline and creating early-stage opportunities for global sales teams. The role blends outbound prospecting with careful handling of inbound leads to support pipeline growth across important markets and customer segments.

You will often be the first person a prospect interacts with, so you will help shape the initial customer experience with EA Technology. Working closely with Business Development Managers, Strategic Account Executives, and Marketing, you will contribute to regional sales activity as well as account-based marketing programmes focused on strategic accounts.

Key responsibilities

• Carry out organised outbound prospecting across target accounts using phone, email, LinkedIn, and sales engagement platforms.
• Reach out to decision-makers and secure qualified meetings for Business Development Managers and Market Leads.
• Respond to inbound enquiries from campaigns, the website, and events, then qualify them promptly and professionally.
• Run early discovery discussions to understand customer needs, challenges, and alignment with EA Technology’s solutions.
• Assist with account-based marketing outreach by delivering personalised, multi-touch communication to strategic accounts.
• Work with Sales and Marketing to research target accounts and build accurate account lists.
• Keep CRM records current and complete, including activity, contacts, and opportunity details.
• Ensure messaging stays aligned with marketing campaigns, content, and events.
• Use sales engagement tools and AI-supported tools to improve outreach quality and personalisation.
• Build product knowledge and develop a strong understanding of target sectors and customer value propositions.

Candidate profile

The ideal applicant will have experience in a sales, business development, or customer-facing position. Strong written and verbal communication skills are essential, along with confidence when dealing with professional stakeholders.

You should be comfortable with outbound prospecting, including cold outreach and follow-up activity. A structured and disciplined approach to CRM administration and pipeline management is important, as is resilience, self-motivation, and the ability to maintain consistent quality and activity levels.

A proactive attitude and a willingness to learn and grow in a commercial setting are also key for success in this role.

Desirable experience

• Background in a B2B technology, infrastructure, or industrial environment.
• Experience using CRM systems and sales engagement tools such as HubSpot or similar platforms.
• Exposure to both inbound and outbound lead generation.
• Interest in building a career in field sales, account management, or commercial leadership.

What EA Technology offers

• A competitive salary plus a company performance bonus.
• Clear career development opportunities and real pathways for progression.
• Flexible working options that support a healthy work-life balance.
• A collaborative and supportive workplace where colleagues encourage one another.