Art Director

Overview

The Art Director will shape and guide the brand’s visual expression across every channel. This role turns business strategy and creative briefs into compelling concepts, directs content and design execution, and keeps all brand touchpoints consistent, polished, and elevated.

Creative Direction & Concept Development

• Interpret brand, product, and campaign briefs and convert them into focused creative platforms, visual directions, and storytelling ideas.
• Build fully integrated 360° concepts for digital, social, print, video, retail, experiential programs, partnerships, and broader brand work.
• Prepare and deliver concept presentations, mood boards, storyboards, visual references, and narrative directions for leadership and internal teams.
• Take ownership of campaign art direction, including casting, location sourcing, visual styling, and selection of final assets.
• Protect and evolve the brand’s visual identity so that all output remains consistent and aligned.

Content Strategy & Production

• Direct photo and video shoots, covering casting, styling, location selection, props, reference gathering, and shot planning.
• Work with producers to define production scope, build schedules, and deliver work within budget and timing requirements.
• Lead photographers, videographers, stylists, and other creative collaborators on set to ensure the output matches the creative vision and brand standards.
• Oversee post-production work such as editing, retouching, color correction, motion graphics, and final sign-off.
• Drive the creation of campaign materials including key visuals, social content, website creative, landing pages, email campaigns, digital ads, retail signage and collateral, OOH assets, print pieces, and executive presentations.
• Offer constructive creative direction and mentorship to designers, copywriters, photographers, videographers, and freelance contributors.

Design & Asset Production

• Create and supervise assets for digital channels such as social media, website banners, email templates, paid media, and presentations.
• Develop print-ready materials including brochures, lookbooks, packaging, point-of-sale materials, event signage, and internal communication assets.
• Adapt creative assets for different formats, placements, and channel requirements while preserving quality and intent.
• Prepare production-ready artwork with attention to technical accuracy, including specs, color profiles, formatting, and resolution.

Cross-Functional Collaboration & Workflow Management

• Work closely with Marketing, Ecommerce, Product, Brand, and Creative stakeholders to ensure creative work supports business goals.
• Manage several projects at once while balancing deadlines, priorities, and available resources.
• Coordinate with external partners such as printers, photographers, production teams, agencies, and freelancers.
• Maintain design systems, templates, and brand asset libraries containing logos, fonts, images, and campaign files.
• Keep creative resources organized, current, easy to access, and scalable across the organization.
• Create and maintain toolkits, templates, and brand guidelines that help internal teams stay aligned and consistent.

Qualifications

• 6 to 10+ years of experience in Art Direction, Creative Direction, or Visual Design, ideally within fashion, lifestyle, luxury, or consumer-facing brands.
• A strong portfolio that shows campaign development and work across multiple channels.
• Advanced skills in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign; experience with Figma and motion or video tools is preferred.
• Solid understanding of photography, typography, composition, color, and visual storytelling.
• Background leading productions and coordinating outside creative partners.
• Excellent skills in presenting, communicating, and managing projects.
• Comfort working in a fast-moving environment while balancing big-picture concepting with hands-on execution.