Sales Executive

Company overview

Sulfa Group is an expansion-oriented organization that helps people and businesses convert ambition into lasting results. With a guiding idea of “transforming dreams responsibly,” the company places emphasis on ethical conduct, sustainable value creation, and open, dependable partnerships. It provides forward-looking solutions and services designed to support clients on their journey to growth, while building a workplace centered on trust, accountability, initiative, and professional development.

Role summary

This on-site, full-time position in Abu Dhabi calls for a Sales Executive who can generate and qualify leads, nurture relationships with both prospective and current clients, and communicate the company’s offerings in a persuasive and easy-to-understand way. The role combines client engagement, sales planning, deal closure, and coordination with internal teams to support smooth service delivery.

Key duties

• Source and screen new business opportunities through proactive lead generation.
• Develop and sustain strong relationships with prospects and existing customers.
• Deliver sales presentations and explain offerings in a clear, convincing manner.
• Prepare proposals and quotations tailored to client needs.
• Negotiate commercial terms and work toward successful deal closure.
• Monitor sales activity and pipeline updates using CRM platforms.
• Collect market insights and client feedback to support sales improvement.
• Work closely with internal teams to ensure services are delivered smoothly.
• Attend client meetings and sales-related events as needed.
• Represent the company professionally and support ongoing refinement of sales processes.

Candidate profile

The preferred candidate has prior experience in sales, business development, or account management, ideally within a services or solutions-driven setting. Strong interpersonal ability, presentation confidence, and negotiation skills are important, along with the ability to understand customer needs and craft suitable proposals. Comfort with CRM systems and everyday productivity tools is expected, as is a self-driven, results-focused approach. Good organization, time management, and attention to detail are also essential.

Additional requirements

English fluency is required, while Arabic skills are an added advantage. A bachelor’s degree in Business, Marketing, or a related discipline is preferred, though equivalent practical experience may also be considered. Familiarity with the Abu Dhabi and broader UAE market is important, and the role may require local travel for client meetings.

Work expectations

This role is structured as a full-time, on-site position based in Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates.