PR & Influencer Executive

Role overview

MOOD London is seeking a creative and commercially minded PR & Influencer Executive to strengthen its presence across the UK and in the global luxury fragrance space. The position is well suited to someone deeply engaged with social media, creator culture, and brand-led storytelling. You will support and deliver PR activity that builds awareness, generates earned media coverage, and boosts visibility in luxury beauty and fragrance, while also driving influencer, ambassador, and user-generated content programmes.

This is a hands-on, fast-moving position where you will collaborate closely with the marketing team on product launches, retail campaigns, and expansion plans. The work will involve managing creator relationships, coordinating gifting and events, supporting media outreach, and reporting on campaign performance.

Key responsibilities

• Plan and execute PR and gifting events from early-stage concept and booking through to delivery and hosting.
• Shape and refine influencer strategy by setting creator volumes for each campaign and quarter in line with budget and brand goals.
• Build a focused outreach approach by identifying relevant creators and explaining why they suit MOOD London’s audience and luxury fragrance positioning.
• Create and grow a scalable ambassador programme that develops long-term advocates and encourages repeat content and deeper brand advocacy.
• Set clear collaboration expectations, including delivery requirements, posting frequency, and content formats such as Reels, Stories, TikTok, and long-form reviews.
• Work with brand and social teams to extend influencer content across owned channels and maximise reach and content longevity.
• Spot content gaps and propose influencer-led ideas that support campaigns, product education, and cultural relevance.
• Track social trends, competitor activity, and cultural moments to identify timely campaign opportunities.
• Measure campaign outcomes across engagement, reach, content quality, traffic, and conversion indicators.
• Maintain organised trackers for outreach, seeding, gifting, budgets, content delivery, and ambassador activity.
• Prepare post-campaign summaries and insight reports with recommendations for future influencer, event, and ambassador activity.

What we’re looking for

• At least 5 years of experience in influencer marketing, PR, or social-first brand communications, ideally in fragrance, beauty, or personal care.
• Proven ability to run influencer campaigns from briefing through to delivery and content approval.
• Strong written communication skills for creating clear briefs and stakeholder updates.
• Excellent organisation and attention to detail, with the ability to manage several campaigns and workstreams at once.
• Solid knowledge of Instagram, TikTok, and YouTube, plus what makes creator content perform well.
• Good awareness of the UK beauty and influencer landscape.
• Comfort with analytics and using performance data to generate practical improvements.
• Self-starter who can manage their own workload and take initiative.
• Team-oriented attitude with a positive, can-do approach.
• Ability to thrive in a fast-paced, evolving environment.
• Experience with PR and media tools such as Onclusive, Readly, Roxhill, Cision, Releasd, and NLA.
• Strong creative judgement with an instinct for inclusive, authentic, and culturally relevant storytelling.
• Agency experience across talent, influencer, or social teams would be an advantage.

About MOOD London

MOOD London is a rapidly growing fragrance house with the ambition to become the UK’s leading fragrance choice for both men and women. The team is bold, passionate, and focused on creating memorable products through scent, style, and self-expression. The business is scaling quickly, with major expansion planned over the next two years and strong potential for accelerated career growth.

Why join MOOD London

• Competitive pay and benefits.
• Strong opportunities for professional growth and career progression.
• Join a values-led, high-growth, luxury brand with a clear mission and a fast-moving culture.
• 28 days of holiday.
• Generous product discount and gifting.
• Central London office location on Regent Street.
• Social events and team outings.