Paid Media Specialist
Lucknow, Uttar Pradesh, India • Vollzeit
Bewerben Sie sich als Erste/r!
- Erfahrung
- 2–5 Jahre
- Gehalt
- INR 40,000 / month
- Stellenangebote
- 1
- Veröffentlicht
- vor 3 Stunden
- Arbeitsmodus
- Im Büro
- Teilnahmeberechtigung
- Candidates with 2 to 5 years of relevant experience who can join immediately are preferred. Prior exposure to digital marketing or IT agency environments is an added advantage.
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- Bewerbung erforderlich
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Stellenbeschreibung
Role Overview
We are hiring a Paid Media Specialist for a client engagement in Lucknow. This is a full-time, on-site opportunity for someone with 2 to 5 years of experience in paid advertising and performance marketing.
The position calls for immediate availability and a strong background in Google Ads and Meta Ads. The right candidate should be comfortable using data to improve campaign outcomes, particularly for D2C sales and lead generation.
Applicants with prior experience in a digital marketing or IT agency will be given preference.
Responsibilities
- Build, run, and continuously improve campaigns across Google Ads and Meta Ads.
- Use paid media to support D2C revenue growth and lead acquisition.
- Handle Search, Display, Shopping, Performance Max, YouTube, Meta Lead Ads, and retargeting campaigns.
- Set up and maintain measurement systems through GA4, GTM, Meta Pixel, and Google Ads conversion tracking.
- Track and evaluate key performance metrics such as ROAS, CPL, CPA, CTR, CPC, and conversion rate.
- Run A/B tests to identify opportunities for stronger campaign performance.
- Review campaign data and share clear performance reports.
- Control ad spend efficiently and work to improve return on investment.
Requirements
- 2 to 5 years of experience in performance marketing or paid media.
- Strong working knowledge of Google Ads and Meta Ads.
- Practical experience with GA4, GTM, and Meta Pixel.
- Good analytical ability and confidence in reporting results.
- Ability to manage several campaigns at the same time.
- Background in a digital marketing agency or IT agency is preferred.
- Experience working on D2C, SaaS, IT services, healthcare, education, or real estate accounts is an advantage.
- Google Ads and Meta Blueprint certifications will be considered a plus.
Additional Information
Location: Lucknow, Uttar Pradesh, India.
Employment type: Full-time.
Immediate joiners are preferred.
Experience required: 2 to 5 years.
Salary is stated as 40k+.
No other benefits, allowances, or vacancy count were specified in the source.