Marketing Manager

About the Company

George Infra, operating under the GEOROOF brand, is known as a leading roofing sheet manufacturer in the market. The brand has earned a strong national position by focusing on product quality and innovative offerings.

Role Overview

This position is for a Marketing Manager based in Thrissur, Kerala. The role calls for someone who can strengthen brand presence, manage multi-channel campaigns, and drive marketing initiatives across southern states.

Key Responsibilities

• Build brand recall and improve market visibility across Kerala, Tamil Nadu, and Karnataka using ATL-led initiatives.
• Plan and run BTL programs such as dealer meets, customer engagement drives, loyalty initiatives, promotions, exhibitions, product showcases, and live demonstrations.
• Create integrated campaigns that bring together ATL, BTL, and digital efforts to expand reach and improve business outcomes.
• Maintain a uniform brand voice and communication style across all customer touchpoints.
• Oversee digital marketing work across the website, social media, content marketing, influencer tie-ups, email outreach, and online advertising.
• Carry out market research, competitor tracking, customer feedback reviews, and consumer behavior analysis in coordination with the sales team.
• Handle relationships with ad agencies, creative teams, event firms, media vendors, digital partners, and other external marketing suppliers.
• Plan the annual marketing budget, track spending, review deviations, and keep costs under control.
• Guide, support, and develop the marketing team to maintain strong output and productivity.

Additional Information

The salary range for this role is INR 7,00,000 to INR 10,00,000 per year.

No separate eligibility criteria, educational requirement, number of openings, or joining timeline were specified in the source.