Data Analyst

Role overview

This role sits within a leading social marketing environment where data is used to shape investment choices, improve performance, and influence brand and business outcomes. The position focuses on building the analytical foundation that powers paid social strategy, turning scattered inputs into clear, decision-ready insights.

What you'll do

• Take ownership of the paid social reporting stack and keep improving dashboards, templates, and automated reporting flows.
• Create scalable dashboards that stakeholders can use on their own to view up-to-date performance data.
• Set up recurring reporting routines such as weekly updates, campaign closeout summaries, and quarterly business reviews.
• Connect data from social ad platforms, site analytics tools, and brand research vendors into one dependable reporting environment.
• Put data standards in place for naming, taxonomy, and quality checks so reporting stays accurate and consistent.
• Work with marketing technology and data engineering teams to fix data mismatches and strengthen pipeline reliability.
• Design and maintain measurement frameworks that support paid social analysis.
• Build dashboards that show social performance across different business lines.
• Create reporting views tailored to business needs and focused on actionable insights.
• Protect dashboard quality by applying consistent tagging, taxonomy, and data hygiene practices.
• Bring together paid social, site analytics, and brand study data into unified performance views.
• Translate data into clear business recommendations that support investment and optimization decisions.
• Act as the main measurement and analytics partner for the social team.
• Partner with marketing technology, data science, and platform teams to develop scalable solutions.
• Work with paid social managers to understand reporting needs and close visibility gaps.
• Spot weaknesses in the measurement setup and suggest new tools, integrations, or methods.
• Improve reporting automation to cut manual work and speed up insight delivery.
• Document measurement methods and maintain knowledge resources for onboarding and continuity.

Requirements

• At least 5 years of experience in digital marketing analytics, paid social measurement, or a similar reporting-focused role.
• Practical experience managing campaigns, reports, and dashboards in a major social media management platform, including setup, governance, and performance reporting.
• Strong knowledge of paid social measurement approaches.
• Comfort working across multiple social ad managers and combining data from different platforms.
• Experience creating automated dashboards and reporting pipelines, along with data visualization tools.
• Strong analytical ability with large and complex datasets.
• Clear communication skills for presenting findings to cross-functional stakeholders in business terms.
• Ability to stay organized, work independently, and manage several priorities in a fast-moving environment.
• Collaborative approach and ease working with marketing technology, data science, and platform partner teams.
• Useful background in attribution modeling, conversion tracking, pixel governance, incrementality testing, lift studies, A/B testing, and experimentation design.

About the employer

Skill connects professional, IT, engineering, financial, and administrative talent with major global brands. Eligible talent may receive access to benefits including health contribution support, retirement plans with employer match, and flexible spending accounts.

Equal opportunity statement

The employer is committed to fair hiring and considers qualified applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other protected traits. The workplace is designed to be inclusive, valuing different backgrounds and perspectives so employees can grow and thrive.