- Erfahrung
- 3–6 yrs
- Gehalt
- —
- Stellenangebote
- 1
- Veröffentlicht
- vor 8 Stunden
- Work mode
- Arbeiten von zu Hause
- Eligibility
- Applicants should be based in the United Kingdom and comfortable working remotely with occasional in-person meetings. The role is open to candidates from diverse backgrounds, and reasonable adjustments can be provided during recruitment where required.
- Resume
- Required to apply
Stellenbeschreibung
About Releaf
Releaf Dispensary Ltd is a UK-based medical cannabis clinic focused on delivering safe, effective, and high-quality cannabis-based treatments. The company is dedicated to helping patients improve their quality of life through modern solutions and exceptional support.
The team is growing quickly and is driven by a mission to help patients take greater control of their health journey. With alternative treatments already making a meaningful difference to many lives, the business is positioned at an important stage of growth.
Role Overview
Releaf is seeking a data-led CRM Manager to own the full patient communications strategy across email and SMS. This is a remote-first position with occasional in-person meetings.
The ideal candidate will approach CRM like a series of experiments, focusing on measurable outcomes such as open rates, click-through rates, conversions, and lifetime value. You will have the freedom and responsibility to rebuild and improve the communication infrastructure while working closely with the Growth team and wider marketing function to make every patient interaction purposeful, effective, and trackable.
What You Will Do
You will lead the patient communications strategy from the first interaction through retention, ensuring that CRM activity supports conversion and long-term patient value. Your work will involve auditing the existing journey, redesigning automations, managing campaigns, and continuously testing and refining performance.
Platform and Data Ownership
You will handle the technical and operational side of CRM in Klaviyo and Power Two, including segmentation, automation structure, database management, and deliverability monitoring. A strong analytical mindset is essential, along with the ability to build reports, identify trends, and recommend improvements based on data.
Collaboration and Compliance
This role requires close partnership with Growth, brand, and content teams to align messaging, tone, and campaign planning. You will also be responsible for ensuring that all patient communications and data handling remain aligned with the regulatory and compliance expectations of the medical cannabis sector.
Experience and Profile
Releaf is looking for someone with strong CRM, lifecycle marketing, or retention experience, ideally gained in healthcare, healthtech, or another regulated B2C environment. The role suits someone who enjoys taking full ownership, works well in a fast-moving environment, and is comfortable managing and mentoring junior team members.
Previous exposure to healthcare, regulated industries, and team management would be an advantage. A genuine interest in patient-centred communication, strong writing ability, and the flexibility to adapt tone for different audiences and lifecycle stages are important for success in this position.
Benefits and Working Style
The company offers flexible working, personalised training and development, private health insurance, Employee Assistance Programmes, access to employee perks, and Releaf staff patient benefits.
Application Process
The hiring process begins with an informal remote meeting and is followed by a written test. Releaf welcomes applicants from diverse backgrounds and is happy to provide reasonable adjustments during the recruitment process where needed.
Additional Information
This is a remote role based in the United Kingdom with occasional in-person meetings. The company values an inclusive workplace where everyone is respected, supported, and able to perform at their best.