Associate - Demand

About the Company

Myntra is a fashion and lifestyle marketplace from India that blends technology with creativity. The company has helped reshape fashion e-commerce by encouraging bold ideas, quick execution, and collaborative teamwork.

The organization values self-expression, continuous innovation, and a willingness to adapt. It has grown from a customization business launched in 2007 into a major fashion and technology brand, and it looks for people who want to grow along with that journey.

Working here is said to be demanding yet enjoyable, with a culture built around merit, equal opportunity, curiosity, and giving teams the resources and freedom they need to do their best work.

About the Team

This position sits within the monetization and Brand Solutions function. The team drives advertising income and revenue growth for Myntra by building solutions for partner brands. It focuses on creating visibility and ROI opportunities across the app, website, and social channels through innovative brand offerings and performance-driven formats.

Role Overview

The role is responsible for managing monetization performance for an assigned category, developing brand opportunities, and coordinating execution with internal teams to deliver revenue targets and reduce gaps between planned and actual outcomes.

Responsibilities

• Take ownership of monthly monetization goals for the assigned category.
• Build a strong brand pipeline and convert prospects into monetization partnerships at a healthy rate.
• Prepare and refresh pitch decks for the category and targeted brands on an ongoing basis.
• Develop detailed media plans aligned to each brand’s planned spend.
• Coordinate with internal teams to execute monetization plans end to end, including ad delivery, reporting, and related work.
• Create monthly target plans, compare them with actual performance, and resolve gaps quickly.
• Identify potential issues early, raise them promptly, and work toward solutions that protect the target numbers.
• Run monthly review discussions with key brands to surface gaps and plan corrective actions for future months.
• Follow internal processes closely and keep escalations to a minimum.
• Collaborate with the wider team on shared projects and initiatives.
• Maintain strong relationships with accounts and support growth of their business on the Myntra platform.
• Ensure all billed monetization activity is properly accrued and revenue leakage is minimized.

Requirements

• MBA from a Tier 1 or Tier 2 college.
• Total work experience of 1 to 3 years.
• At least 1 year of mandatory experience in business development or sales for a digital company.
• Prior exposure to the e-commerce industry is preferred.
• Strong alignment with Myntra’s values and working style.
• Eagerness to learn and adapt to new areas.
• Excellent interpersonal and communication abilities.
• Self-motivated, accountable, and proactive in ownership.
• Go-getter mindset with strong persistence.
• Well-developed problem-solving, prioritization, and detail orientation.
• Comfortable with negotiation and persuasion.
• Required education: UG.

Additional Information

Location: Bengaluru, Karnataka, India. The role is a full-time, onsite position. No salary or stipend amount was specified. No vacancy count, start date, or application deadline was provided.

Skills

Brand partnerships, ad operations, monetization strategy, revenue management, media planning, business development, account management, negotiation, data analysis, market intelligence, presentation building, stakeholder coordination.