E-Commerce Executive

Role overview

The E-Commerce Executive will oversee and improve the hotel’s online sales presence across digital channels. The goal is to grow direct bookings, lift online revenue, and strengthen the property’s visibility and brand performance.

Online distribution and OTA management

• Keep room inventory, pricing, and content current across the hotel website, OTAs such as Booking.com, Expedia, Agoda, and metasearch platforms including Google Hotel Ads and TripAdvisor.
• Track rate parity across channels to support distribution compliance and safeguard the direct booking strategy.
• Review and refresh hotel descriptions, visuals, room information, and promotional content so they remain accurate and engaging.

Website and direct booking optimization

• Administer website content through a CMS, with attention to user experience and mobile-friendly presentation.
• Improve the booking engine and CRS flow to lower drop-offs and increase completed reservations.
• Apply both on-page and off-page SEO methods to raise organic visibility and attract relevant traffic.

Digital campaigns and promotions

• Support the planning, delivery, and tracking of paid search, display, and paid social campaigns aimed at driving direct business.
• Create, segment, and send email campaigns for loyalty audiences, previous guests, and corporate accounts.
• Work with Revenue and Marketing teams to launch online packages, flash sales, and seasonal offers.

Reporting and analysis

• Measure website visits, conversion performance, OTA contribution, and marketing ROI using tools such as Google Analytics 4.
• Prepare weekly and monthly performance updates for management, including trends, wins, and risk areas.
• Study competitor pricing, positioning, and online tactics to uncover opportunities in the market.

Education, experience, and tools

A bachelor’s degree in Hospitality Management, Marketing, E-commerce, Business Administration, or a related discipline is expected. Candidates should have 1 to 3 years of experience in e-commerce or digital marketing, preferably in hospitality or travel. Practical knowledge of channel managers such as SiteMinder, D-Edge, or RateGain is required, along with familiarity with PMS and CRS platforms such as Opera. The role also calls for confidence with Google Analytics, Google Ads, basic SEO, CMS tools like WordPress, and email marketing systems.

Application details

Application deadline: 31 August 2026.