Creative Director

Role Overview

Delavan Holdings is a diversified holding company with operations that include automotive retail, RV dealerships, hospitality, and lifestyle-focused brands throughout Wisconsin and the broader Midwest. Its portfolio covers Kunes Auto Group, Kunes RV, Lake Lawn Resort, Camp Timber-Lee, and G10 Fulfillment. The organization is establishing a centralized in-house creative team to align brand strategy across all properties, and this position will lead that effort.

The Creative Director will shape the brand voice for a multi-property business group, spanning resort hospitality through automotive retail. This role sits at the center of creative strategy and execution, ensuring every brand touchpoint feels consistent, polished, and aligned with business goals.

Key Responsibilities

• Define, maintain, and expand creative direction and brand standards across Delavan Holdings properties and sub-brands.
• Guide the development of campaigns, digital assets, printed materials, signage, and experiential creative work.
• Convert business priorities into clear creative briefs and campaign ideas that drive results.
• Partner with property leaders, marketing teams, and outside agencies to preserve quality and brand consistency.
• Direct photography, video, copy, and design work, whether handled internally or through external vendors.
• Supervise, coach, and support creative team members and vendor partners.
• Act as the brand authority in leadership conversations that involve cross-functional decisions.
• Use AI-based tools to improve production speed and workflow efficiency while maintaining high creative standards.

Requirements

• At least 8 years of experience in creative leadership, preferably across hospitality, automotive, real estate, retail, or lifestyle sectors.
• A strong portfolio showing brand development, campaign creation, and execution across multiple channels.
• Background in managing agency relationships and creative production budgets.
• Working knowledge of Adobe Creative Suite, along with familiarity with web/digital platforms and social media creative.
• Excellent presentation and communication ability, with confidence in explaining and defending creative decisions to senior stakeholders.
• Prior experience in multi-brand or multi-property organizations is a significant plus.
• Comfort working in a lean, entrepreneurial setting where you may need to balance strategy and hands-on creation.
• Bachelor’s degree in Design, Marketing, Communications, or a related area, or equivalent professional experience.

Why This Role Stands Out

• Opportunity to build an in-house creative function from the ground up for a broad portfolio of brands.
• Direct interaction with senior leadership and meaningful ownership of brand direction.
• Projects span hospitality, automotive, outdoor recreation, and lifestyle, offering strong variety.
• Entrepreneurial, collaborative culture that values craft and speed.
• Located in the Lake Geneva region of Wisconsin, offering a strong quality of life and community setting.
• Competitive pay and a benefits package that includes health, dental, vision, PTO, and a 401(k).

Additional Information

This is an on-site, full-time position based in Delavan, Wisconsin.