Content Executive

About the company

Swiggy, founded in 2014, is a technology-led delivery platform focused on improving urban convenience. It connects a large network of customers with restaurants and retail stores across more than 500 cities, supported by strong product thinking, innovation, and practical decision-making.

About Servd

In 2024, Swiggy partnered with Servd, previously known as Mumbai Foodie, a food media brand known for original city-focused content around dining experiences. Its coverage includes restaurant reviews, chef interviews, collaborations, events, and other food-and-beverage stories. Starting in Mumbai, the brand has since expanded to Pune, Bengaluru, Hyderabad, Goa, Delhi, Chennai, Kolkata, and Rajasthan, with further expansion planned.

Role overview

This position is centered on creating sharp, audience-friendly content for Delhi’s food, lifestyle, culture, and entertainment ecosystem. The role combines writing, research, on-ground coverage, social media storytelling, and basic content analysis.

What you will do

• Track Delhi’s changing food landscape, from street vendors to premium dining spots, and turn those experiences into engaging written pieces.
• Work with the team to shape content plans that improve engagement and grow followers.
• Develop and produce scripted content that fits the page’s identity and appeals to the intended audience.
• Visit food events, tastings, and new restaurant launches to collect original insights for posts.
• Prepare reel scripts designed to hold attention on social media.
• Research current developments and trends across Delhi’s food, lifestyle, cultural, and entertainment spaces.
• Review, edit, and polish content to maintain accuracy, consistency, and alignment with Instagram page standards.
• Track content performance and share observations and suggestions for improvement.
• Support the content calendar so posts go out on time.

What we are looking for

• Previous experience in content writing, ideally in lifestyle or hospitality-related work.
• Comfort in front of the camera, or prior experience as an anchor, host, or presenter, preferably in food and lifestyle content.
• Strong writing and editing ability with careful attention to detail and grammar.
• Genuine interest in exploring Delhi’s food, lifestyle, culture, and entertainment scene.
• Working knowledge of content management tools and social media platforms.
• Familiarity with SEO basics and keyword research tools.

Equal opportunity note

The employer states that all suitably qualified candidates will be considered fairly, without discrimination based on race, color, religion, sex, disability, or other legally protected characteristics.