Business Development Executive

Company Overview

Ferwa is a fast-moving digital solutions firm focused on software development, automation products, and results-oriented digital marketing. The company helps organizations simplify workflows, grow efficiently, and build a strong online presence through practical technology and strategic execution. Its work includes custom software, marketing campaigns on Meta and Google, automation setups, e-commerce support, and billing systems.

Role Overview

This position is for a Business Development Executive / Lead Generation Executive. The role combines remote working with an on-site base in Salem, Tamil Nadu. The main focus is to identify potential customers, build a healthy lead pipeline, research target markets, and support the sales team in turning prospects into business opportunities.

Key Responsibilities

• Source and qualify leads across manufacturing and other industry segments.
• Study target companies that may benefit from AI automation, ERP platforms, business automation tools, and custom-built software.
• Connect with prospects through email, LinkedIn, phone outreach, and other digital touchpoints.
• Assess client needs and present how Ferwa’s solutions can improve productivity, reduce reliance on manual effort, and simplify operations.
• Arrange meetings and product demonstrations for the sales function.
• Keep lead information current in CRM and other tracking systems.
• Continue follow-ups and relationship nurturing until conversion happens.
• Coordinate with sales and technical teams to support overall business expansion goals.

Skills and Requirements

• Hands-on exposure to lead generation and prospect research.
• Ability to find decision-makers and engage with new business contacts.
• Strong verbal and written communication, along with relationship management skills.
• Working knowledge of sales cycles and customer acquisition methods.
• Self-driven approach with solid organization and time management abilities.
• Comfort using CRM platforms and lead management tools.
• Basic familiarity with ERP systems, AI tools, automation products, and business software is beneficial.

Preferred Qualification

A bachelor’s degree in Business, Marketing, IT, or a related discipline is preferred. Previous exposure to B2B lead generation, SaaS, ERP, or technology sales is an added advantage, though capability and skill level are given significant weight.

Experience

This role is suitable for candidates with 0 to 2 years of experience.

Application Note

Interested candidates may share their CV by email to the company contact provided in the source.